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Group: Audience Research - Final Piece
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- We used primarily qualitative research rather than quantitive as we wanted to get informed and detailed responses that we could use to critique our own video
- We mainly used open-ended questions and semantic differentials as we wanted more than yes or no answers, we wanted people to think and give us well thought out responses
- One of the purposes of the audience research was to see if we got new ideas and interpretations that we might not have anticipated, music videos are a subjective piece of art so we knew that the responses would depend on the person and the demographic of the respondent
- Survey Monkey limited our process in regards to the print work, the large file sizes wouldn't load on the site meaning that we will have to use other means to gain feedback
- Its difficult to get a large sample size when sending it to a specific demographic that is relevant to our target audience
Methodology:
- Using the website Survey Monkey we compiled a questionnaire to test our concept and video to a select demographic- We used primarily qualitative research rather than quantitive as we wanted to get informed and detailed responses that we could use to critique our own video
- We mainly used open-ended questions and semantic differentials as we wanted more than yes or no answers, we wanted people to think and give us well thought out responses
- One of the purposes of the audience research was to see if we got new ideas and interpretations that we might not have anticipated, music videos are a subjective piece of art so we knew that the responses would depend on the person and the demographic of the respondent
- Survey Monkey limited our process in regards to the print work, the large file sizes wouldn't load on the site meaning that we will have to use other means to gain feedback
- Its difficult to get a large sample size when sending it to a specific demographic that is relevant to our target audience
Results:
Analysis:
- Everyone agreed that they would watch the video again meaning that we have succeeded in creating repeatability factor
- Most understood our key ideas and the themes we were trying to convey, some were emotionally moved and many said it made them think
- The subject matter is very subjective so naturally not everyone agreed, a lot of responses contrasted each other which led to a varied range of responses and interpretations of the video
- Most respondents empathised or sympathised with the main character, most said they felt sorry for the character and reflected on his mental illness
- Everyone found the video entertaining, by using semantic differentials we found that the entertainment factor was at the top end of the scale for every respondent which means that it succeeds as an entertainment product
- We did encounter some difficulties whilst analysing the results, some responses were incredibly short and blunt. The more detailed and insightful answers gave us more constructive feedback than the answers that simply said yes or no
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