Friday, 17 January 2014
Monday, 13 January 2014
Thursday, 9 January 2014
Wednesday, 8 January 2014
Tuesday, 17 December 2013
Group: Audience Research - Final Piece
Click here to take survey
- We used primarily qualitative research rather than quantitive as we wanted to get informed and detailed responses that we could use to critique our own video
- We mainly used open-ended questions and semantic differentials as we wanted more than yes or no answers, we wanted people to think and give us well thought out responses
- One of the purposes of the audience research was to see if we got new ideas and interpretations that we might not have anticipated, music videos are a subjective piece of art so we knew that the responses would depend on the person and the demographic of the respondent
- Survey Monkey limited our process in regards to the print work, the large file sizes wouldn't load on the site meaning that we will have to use other means to gain feedback
- Its difficult to get a large sample size when sending it to a specific demographic that is relevant to our target audience
Methodology:
- Using the website Survey Monkey we compiled a questionnaire to test our concept and video to a select demographic- We used primarily qualitative research rather than quantitive as we wanted to get informed and detailed responses that we could use to critique our own video
- We mainly used open-ended questions and semantic differentials as we wanted more than yes or no answers, we wanted people to think and give us well thought out responses
- One of the purposes of the audience research was to see if we got new ideas and interpretations that we might not have anticipated, music videos are a subjective piece of art so we knew that the responses would depend on the person and the demographic of the respondent
- Survey Monkey limited our process in regards to the print work, the large file sizes wouldn't load on the site meaning that we will have to use other means to gain feedback
- Its difficult to get a large sample size when sending it to a specific demographic that is relevant to our target audience
Results:
Analysis:
- Everyone agreed that they would watch the video again meaning that we have succeeded in creating repeatability factor
- Most understood our key ideas and the themes we were trying to convey, some were emotionally moved and many said it made them think
- The subject matter is very subjective so naturally not everyone agreed, a lot of responses contrasted each other which led to a varied range of responses and interpretations of the video
- Most respondents empathised or sympathised with the main character, most said they felt sorry for the character and reflected on his mental illness
- Everyone found the video entertaining, by using semantic differentials we found that the entertainment factor was at the top end of the scale for every respondent which means that it succeeds as an entertainment product
- We did encounter some difficulties whilst analysing the results, some responses were incredibly short and blunt. The more detailed and insightful answers gave us more constructive feedback than the answers that simply said yes or no
Wednesday, 11 December 2013
Group: Final Music Video
Here is the final version of our music video for 'Afraid' by The Neighbourhood:
Tuesday, 10 December 2013
Monday, 9 December 2013
Group Reflection Post 9.12.13
What Did You Achieve?
Today the group contributed to the editing process as a whole, we acquired more feedback which included altering our chorus and final drawing section to make it more visually interesting as it is quite static and boring. To solve this we scrapped the final drawing section and created a black screen with quite cuts to text of an enigmatic message we created, in between these we have cuts to random sections of clip from earlier in the timeline. When each word comes up we have it flash from black to white using a colour matte which makes it a bit more visually interesting. As well as this Harry completed his print work, changing the text and adding the bands website to the bottom to make it seem more like a magazine spread than just a poster. Alex also altered the font on her print work which is now completed and ready for submission. What Problems Did You Encounter?
We had too much repetition of the pre-chorus section, we have tried to solve this using a number of new, creative ideas however we eventually came to a final product.Tuesday, 3 December 2013
AY: Group Development 3/12/13
Today we worked collaboratively to edit the video and decide which filler shots to include in the chorus. We also added a slow track in on the chorus when Dan is sitting on the bench as it is too static.
We showed our video to Mrs Fernandez and this is the feedback she gave us:
We showed our video to Mrs Fernandez and this is the feedback she gave us:
- The jump cut at the beginning looks odd as it only happens once in this begin sequence
- The shot of Dan exiting the house is still too long
- More needs to happen in the chorus, for example you could have more flashing images cut into the static shots to create more discordance
- I think you should add in more lyrics to create a theme throughout the song but be sure not to over do it
- For the bridge and final chorus your cutting rate needs to be much faster to create a crescendo into the end of the song
- Make sure you carefully select the clips that you want to use in the reverse sequence and choose shots/lyrics to cut into the clip to make it more interesting
Monday, 2 December 2013
Group: Development Post 2/12/13
Today, Harry was the core editor, we looked over the video and worked out where we could improve, particularly in making some of the longer shots more interesting/cutting away to other shots. So, we focused on the last chorus, and cut in shots from throughout the video. Then, for the third verse, the shot where the character is walking through the woods we duplicated it, layered it over the top and put it slightly ahead of the main clip and then lowered the opacity to 38. Also, Dan and Alex continued work on their respective print work. Dan's work is below alongside a screenshot from the Premiere timeline.
Saturday, 30 November 2013
AY: Print work so far
Above is an image of my print work so far however I am planning on adding in the album name and a possible date which promotes the release of the album.
Thursday, 28 November 2013
Group Reflection Post 28.11.13
What Did You Achieve?
Today Alex and Dan continued with their print work, Dan imported a new image to use on the inside cover of the digipak of a residential street. In black and white the photo looks very visually arresting, and is a representation of the band name 'the neighbourhood'. Alex continued with her print work, she darkened the back image and continued using the burn tool to import her 'alter self'. Harry continued with editing using the Active Camera effect on adobe premier to create a slow zoom on the 'head wobble' shot, this was really effective and makes the shot look more interesting which was part of our feedback from our rough cut.What Problems Did You Encounter?
The music for the video keeps cutting out, it plays at points however it doesn't play all the way through which is a continued problem when it comes to editing the footage to the music.Group Reflection Post 26.11.13
What Did You Achieve?
Today Dan continued with editing, making alterations after our feedback from our rough cut he altered the final reverse sequence as well as the scream and the final shot of the text. We discussed as a group potential ideas for the scream shot to make it more interesting, we came up with a number of ideas such as an 'X-ray' colour effect on it or a zoom out of the face if we have a zoom in on the shot before it. Harry continued with blog work. While Alex continued with print work, finalising her spread and using Photoshop CS3 to alter some new images and ideas.What Problems Did You Encounter?
We had problems with premier as we wanted to make the text at the end bigger however at a certain point it disappeared and we don't know why,Tuesday, 26 November 2013
Group: Rough Cut Analysis
Rough Cut
Feedback:
- Some of the shots are too long, they need to be edited tighter
- For the reverse sequence at the climax we should choose more precisely the shots we use, the lip syncing for example doesn't look right in reverse
- Something else needs to happen with the scream, its too long and there needs to be some movement or action
- The bench shot in the second chorus should be shorter, its not visually arresting enough
- The shot at the house when Dan walks out the house needs to be cut, he lingers at the door for too long
Solutions:
- We will go back through all of our footage and re-edit to make it tighter and more professional looking
- We will put in more filler shots to break up some of the longer footage, this will make it more visually interesting
- The 'head wobble' shot before the scream will have a slow zoom on Dan's face to keep the footage moving
- We have a number of ideas to improve the scream, we are thinking of putting an X-ray colour effect on the shot or maybe having the face shatter after a zoom out
- We have cut the shot where Dan coms out the house and have lengthened an earlier shot which we really like
Monday, 25 November 2013
AY: Printwork Process - Combining two images
After removing the background from the image of myself facing the camera, I scaled the image down to an appropriate size and blurred over the image using the blur tool as shown to the right. As well as this I added a dark glow around the figure and a drop shadow to make it look more real.
I then took the original image and pasted the layer into the other document and put it underneath the layer of the lone figure to make it look like they are staring at eachother.
Sunday, 24 November 2013
DW: Digipak Photos
The two above images I took this weekend and intend to use them in the digipak. The first image will be used as the back cover. To edit it, I selected an area around the sun using the lasso tool which was feathered at 250px. I then inversed this selection so that I could change the lighting of the surrounding area with the curves. Then, using the channel mixer, I put the image in to monochrome and then edited the RGB levels.
The same technique was used for the tree image, except I purposefully lowered the levels of blue in the image as the sky was too powerful. This image may or may not be used for one of the inside covers; at present another sunset shot is being used in its place but, seeing as it is a screenshot from one of our filler shots, it would be better to have a full quality image such as this.
Here is how the digipak looks with these two images applied:
Thursday, 21 November 2013
Group Reflection Post 21.11.13
What Did You Achieve?
Today Dan was absent so Harry and Alex continued with the print work and editing process. Harry continued with the print work for the magazine spread using Photoshop CS3, he added some text to the bottom using our common font for all the print work. He also added the bands logo to the bottom to make it seem more like a magazine spread than a poster, to do this he used the screening effect on the layer to make sure it fitted with the background. Alex continued with the editing process adding jump cuts to the post - chorus section, as well as using time stretching. 
What Problems Did You Encounter?
We had a couple of technical problems accessing the hard drive within the computer however this was soon sorted. Harry had trouble finding the correct font to use so that our print work has some uniformity.Wednesday, 20 November 2013
Group: Refelection Post 20/11/13
In the lesson today, Harry experimented with curves, the channel mixer and the gradient tool, alongside refine edges of selection to place a second image within the image. Alex continued her draft of the printwork, trying to combine two images together in preparation for the actual shoot. Dan continued editing the video, editing the chorus and some of the pre-chorus elements.
Subscribe to:
Posts (Atom)