Group: Concept Development

We have decided to, instead of using a board for the logos in the slow zoom out sequence, use chalk and draw the logos on the floor - one for each section we intended to use the slow zoom. On the final, the camera will tilt up and Dan will say the final lyric of the song. This will change our digipak front cover, in that now instead of the one used on the mock up, it will be a photo during the drawing of the last logo, the house. The reason we decided to do this, is that it had been noted that a broken zoom can frustrate an audience as they spend the entirety of the video wondering what the outcome of the zoom is going to be. Also having the logos drawn there and then is more visually interesting and then when played in reverse once the video is through, the logos will disappear having connotations of a lost mind.