Group: Audience Research

Here is a copy of our questions that we asked 5 people over Facebook:

1. Do you know the band? If yes write down a list of words including colours, images or moods which you might associate with them.
2. Do you think the band would be in their music video? If so, how would they appear?
3. Listen and look at the song lyrics. What do you think the meaning of this song is?
4. Close your eyes and listen to the track. What do you think of when listening to this song? Any particular locations?

We chose open ended, qualitative questions in order for the participants to fully respond to the questions asked; therefore we can see different opinions and different readings of the song, and seeing if our ideas so far are similar to that of the target audience.

Here are our results: 

Female, 17

1. Black and white, calm, slow, soothing.
2. Maybe - Just playing as a band, not acting or anything.
3. Not being able to trust anyone, being frustrated at the people you try to trust, being insecure. 
4. Frustration, brings memories back, quite emotive. Kind of like walking back home in the dark after a bad night and being really sad and annoyed.

Male, 16

1. I do know the band, but i basically think of grey and black + white and intimacy.
2. I do think they'd be in the video, but i don't know what they'd appear as.
3. I'm pretty sure its got something to do with a relationship and this girls been sleeping around so he's like "I don't wanna be replaced" or something, but yeah, i'm not sure about that one either. It may be anxiety, or depression or stuff, but i think its a relationship thing.
4. It reminds me of the 90's, it's like gritty and that sorta of thing i guess. I can't really explain that one. Urm it doesn't really remind me of anywhere, but because its quite a dark song, its a little bit hospital sorta thing.

Female, 15

1. I am vaguely familiar with the band and a colour that I think visually represents them is navy, as it is dark and moody however it is not solid and one-dimensional in the way that black can sometimes be. I think the music that the band produces conveys a slight feeling of confinement and a sickness of the monotony of daily life, and a longing for more.
2. Sorry, I'm not entirely sure how to answer this. But, I suppose the band may make some sort of appearance?
3. This song has a few meanings but centrally I think it is about a person who is not fully comfortable with the concept of existence and the fragility of being. Anxieties of replacement and not fitting into the structured modern life, and also of time ticking on can be found in the song; as well as the limitations that can be found in so many areas of life.
4. For me, this song brings images of contrasting locations. For example, a small environment like a bedroom or perhaps even a big glass jar, and then an ambitious or powerful place like the view from a rooftop overlooking a city or even the open sky.

Female, 16

1. Yes, monochrome colours (black white and grey) death, depression, gloom, trying to make the best out of what they have
2. No, because they are more interested in the quality of the music and the visual aspects than their own presence in the video
3. People lying to them, pretending to be their friends. Pretending to like them but they would rather not be associated with them. They want to keep their position in their current status and they are worried about jeopardising their high status
4. Urban locations, for example bars, petrol stations etc. Single person in their car driving round, looking around himself slightly panicked. In song ‘female robbery’ it is about life being faked, I think there is a link between these songs because this one is about how their friends are fake and they are going to be replaced.

Male, 17

1. I do not know that band but I think of dark colours such as grey and blue. I imagine they are associated with heart breaks and boy meets girl situations
2. I think that only one member of the band would be present in the video playing the man who is the subject of the band
3. I think that it is about a guy who is in love with a girl but he is worried that she no longer loves him and is therefore looking to replace him with a better man
4. The song makes me think of my own love life and walking around in rural locations for example fields