Group: Release of Official Video

Unfortunately an official music video for our track 'Afraid' was released on Thursday 17th October 2013. Conceptually our idea for the track and their video have some very similar ideas indicating that we have appropriately deconstructed the lyrics and chosen an appropriate style which fits in with the band image. Having said this there are also many differences between our videos as we have chosen for the majority of our shots to be set in external locations.

This is the video released by the band

 

 

Deconstruction

 

There are many strengths within this video. As a group we like their concept of the song and the way in which they have amplified the lyrics. The visual effects are very interesting and add to the minimalism of the video. They also had a similar idea to ours whereby they reversed most of their video before leading into another concept.

 

Having said this, there were elements of the video which we did not like. We felt that the video was very repetitive as the chorus and verses used the same shot ideas but only changed the mise-en-scene of the shot. As well as this, we felt that the bridge was very different to the whole video as it had a completely different aesthetic. It used colour and had the band performing with is very different from any of their other work. Over all it made it sound like a completely different song and did not fit in with the other conceptual ideas.