AY: One minute technical analysis

 

'Love Me Again' by John Newmen

 

• The slow motion at the beginning of the video allows the audience to identify the characters and as a narrative begins to form
• The cutting rate is generally kept the same throughout the video so that the audience can follow the characters and have a good idea of what is going on
• The motion of the shot changes depending on how frantic the narrative comes, for example at the beginning it is all in slow motion as the boy and girl have not met yet
• Meat shots of the artist and band intercut between the narrative