DW: Rudimental Case Study

Waiting All Night ft Ella Eyre 

• Handi-cam effects.
• Fish eye, conventional of a skate/bmx edit. 
• Amateur film.
• Summer
• Lots of zooms.
• Cutting rate slows at music break.
• Low angle POV effects.
• Camera moving with the bikes.
• Bikes move through the shot. 
• Filmed in a positive manner despite the negative issues. 
• Documentary.
• Struggle, hard work and commitment.
• Friendship.

Not Giving In ft John Newman and Alex Clare

• Slo-mo.
• Helicopter shot.
• Both events and cutting rate are synched with the music.
• Lyrics anchor visuals.
• Matched cuts.
• Varied cutting rate.
• Amplificaiton.
• Varying composition, lots of CUs and LSs.
• Establishing Shots.
• Urban.
• Hard work and determination.

Feel the Love ft John Newman

• Urban.
• Cut to the song.
• Slo-mo.
• Camera feels as if it is at POV, the audience see the action.
• Camera is constantly tracking/panning.
• Unicent.
• Playing by the rules.
• Short film in itself.
• Community.
• Fun/love.
• Cutting slows at the break.
• Feel good factor.
• Authenticity.
• Real People

Conclusion

Looking at all of the above videos, it is clear to see a reoccurring narrative structure throughout Rudimental's videos - and a similar style also. There seems to be an overcoming of struggle, physical or stereotypical, which brings with it a great sense of euphoria and a vicarious 'feel good' factor to the audience. Furthermore, the break of pace of the song is matched by a slowing of pace or emphasised expansion of time in the video; this is the part of the video where the most significant event happens and it anchors the audiences attention as it rather different to the rest of the video. Combined, these factors demonstrate Rudimental's attitude to society; you can overcome anything if you try hard enough.