AY: Representation

 

'Blurred Lines' by Robin Thicke ft. T.I and Pharrell

Representation

• The artists in this song are represented as typical heterosexual 'macho men'
• The main representation within is this video is focused largely on Women
• Women are represented as sexual objects which can be applied to the theory of Laura Mulvey and the 'male gaze' whereby a woman is present for the pleasure of a male
• There is a lot of veuyerism in the video shown by women dancing round in minimal clothing and they do not have a particular purpose
• The woman in this video have a very artificial look as they all have flawless skin, perfect bodies and although they are made to look 'natural' they are not a true representation of the female gender. This is supporting the 'myth of feminity'
• The stereotypes in this video are very prevelant in that women are submissive to the men and are there to be enjoyed. This is further implied by the actions of the men for example one is of a man pulling on her hair indicating his control and possessiveness over her.
• I think that this video is reinforcing negative ideologies of women in the media as it is showing them in a sexual manor to be appreciated by men with no other significant roles being portrayed
• Finally there is evidence of 'Ritualization of Subordination' in that the woman are shown as childish. This is done by capturing shots of the women sucking their fingers and thumbs and in one it shows one of the men brushing her hair as if she is not able to do it herself. This automatically portrays women as being lower in status than the men and further creates a negative representation. In addition to this, they are shown to be protected by the men as they are hugging them making them look more vulnerable and reliant on the men.