Monday 23 September 2013

HW: Media Language and Representation

The View - Same Jeans



 
 

Media Language

- There is a band image being constructed aswell as a slight narrative
- They use mise-en-scene to amplify the lyrics, by using costume the singer has a distinctive pair of skinny jeans on
- This is also a conventional image for the indy rock genre (skinny jeans, long hair, four piece bands etc.)
- They also use camera techniques to amplify the lyrics, there are lots of close-ups and prevalence for the pair of jeans
- It uses a conventional fast - cutting rate
- There are plenty of performance scenes which are used to promote the band and their look
 

Representation

- Dyer states that an artist must be both present and absent in a video which is seen here as the band are present as they perform on stage, however they could be seen as absent as they never use third person mode of address or break the fourth wall
- This helps to sell the band as the audience are left unsatisfied
- They are also simultaneously ordinary and extraordinary, they can be seen as ordinary as he wakes up in a normal apartment and they all wear pretty unspectacular clothing
- However they are also seen as extraordinary as they play on stage to a crowd of adoring fans
- Their social group (indy teenagers) is being represented in this video as quite independent and underground as they play in a dark music venue, and he is seen to live in a city suburb

 



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