HW: Institution and Audience

The Courteeners - Not Nineteen Forever



 

Audience - How might this video be consumed?

 

- The target audience for this song and video would generally be male teenagers of 12 - 20 

- The genre of the song is indie rock

- The band have their own following so this would widen the target audience.

Because of this the video would generally be consumed using new media technologies and the web 2.0 on video websites such as vimeo and youtube

- As well as this the video would be spread on social networking sites and via word of mouth

- The video would normally be consumed as a focused viewing as primary consumption

 

Institution - What role would the record label play in creating these promotional text?

 

- As it is in the indie genre traditionally the record label wouldn't be too involved in the musical creation process

- The video has clearly been created to promote the band as it is mostly performance with clear shots of the of the band and the singer.

- The band are under the label Polydor which is an independent and small-time label, so the band would be relatively free of label constrictions and would be less likely to entered into the mainstream and so appeal to their indie target audience